A few newsletters ago, I wrote an article on how clubs are using apps and the internet to find new players.
This week, Yeovil Town have broken new ground. The League Two outfit took to the popular dating app, Tinder, to reveal the signing of Oscar Gobern (never heard of this guy) on a free transfer.
For those not on Tinder, “Swipe right” can be used anytime one makes a good choice or approves of something. “Swipe left” indicates they didn’t like the choice and they are not a match.
Lionel Messi “swipe left”, Neymar “swipe left”, Ronaldo “swipe left”, Oscar Gobern “swipe right”…
Shortly after, Gobern returned the compliment and club and player were matched. They then signed Gobern…as easy as that!
Yeovil Town sure has unorthodox methods to reveal their new signings. In the summer, they revealed Southampton youngster Olufela Olomola on loan through FIFA 17’s career mode. They also had Countdown’s Rachel Riley announce James Bailey’s contract extension.
I must admit, great publicity campaigns! A smart way to get people talking about the club.